SORT WORK
[TYPOGRAPHIC]
[IMAGE-DRIVEN]
[IDENTITY/BRANDING]
Yello Friends + 826LA



Yello, Friends! is an art & design fellowship that makes unique publications, and other sorts of creative ilk. We all write, design, draw, and make other things. It's like an art-direction team. Wait it a minute, it IS.

The first project titled, "If I Tell You..." is a collaboration with 826LA, based in Echo Park, Los Angeles, creating a best-of author series ranging from 6-year olds, to 18 year-old high schoolers. The content is based on their famed chapbooks and character-driven stories, weaving it onto a 6-page, 17" x 22" broadsheet format. The narrative feels like a mix between Calvin & Hobbes, Shel Silverstein, and Richard Scarry, which becomes honestly hilarious and hilariously honest. I'm sure most individuals of any age can appreciate their original writings as budding authors in Los Angeles.

Illustration credits: Patrick Leung, Saejean Oh
Editorial Design credits: Pei-jeane Chen, Carlo Llacar


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Spring 2010